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From the manufacturer

The Proraso Brand Story

Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso After Shave Balm, Protective and Moisturizing

Proraso After Shave Balm, Protective and Moisturizing formula, completes the shaving ritual, providing immediate relief after shaving, and keeping it moisturized and protected for a healthy and bright complexion. An extremely creamy, but not oily alcohol-free balm, it helps to regenerate the skin after shaving, and with daily use, helps to strengthen the skin and improve elasticity. Vitamin E protects and nourishes dry, rough skin while the Aloe Vera provides extra hydration that softens and soothes.

How to use:

Apply to your face after shaving, massaging gently to facilitate absorption.

Barber’s choice since 1948 No parabens, no silicones No mineral oil, no SLS No artificial colors No ingredients of animal origin Over 95% natural Made in Italy

10 Tips for the Perfect Shave

Morning is the best time to shave

Your skin is at its softest and most relaxed just after you wake up, so the razor glides easier.

Always use a Proraso Pre-Shave Cream

It softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin.

Wrap your face in a warm, wet towel

Just like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water.

The best lather comes from a brush and shaving cream or soap

Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well.

While shaving, use a delicate, but firm stroke

Don’t put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.

Keep your razor clean

Rinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades’ effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.

For the perfect shave, one pass just doesn’t cut it

Lather your face a second time and repeat the shave.

Don’t neglect your post-shave routine

Rinse your face well and repeatedly to remove any residue.

Always use Proraso After Shave Balm or Lotion

Even if you’ve shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened.

Take care of your skin

Especially if you don’t shave every day, or have problems with ingrown hair, apply a face cream daily.

Have a question?

Which Proraso formula is best for me? What’s the truck to making the best lather? Post your question in the Customer Questions section down below and one of our pros will answer.

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 4.5 x 3 x 4.5 inches; 3.4 Ounces
Item model number ‏ : ‎ 8004395001460
Department ‏ : ‎ Men
Batteries ‏ : ‎ 1 A batteries required.
UPC ‏ : ‎ 790295502319 885162902702 885786209072
Manufacturer ‏ : ‎ Proraso
ASIN ‏ : ‎ B009VZNV3I
Country of Origin ‏ : ‎ Italy
Domestic Shipping: Item can be shipped within U.S. International Shipping: This item can be shipped to select countries outside of the U.S. Learn More

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